![]() ![]() A massive thank you to the teams at Eight, Franklin Rd and Toybox. The opposite of 'nowt' is 'owt' ( Standard English 'aught')as in the phrase 'Nivver do owt for nowt'. Y&R CEO/CCO Josh Moore said: “There’s no better feeling than being part of a campaign that makes the world a little bit better. The MediaWorks Foundation is very proud to be a part of this important project and salutes Y&R on nailing the creative execution.” MediaWorks Sarah Cotter said: “The hope with this campaign is that it gets people talking by highlighting the casual homophobia that is all too prevalent in this day and age. “Not surprisingly some of New Zealand’s best acting talent, film crew and post production technicians clambered aboard the love boat to help bring the script to life.” It’s a great piece of copy writing that deftly handles the issue of subconscious bigotry. ![]() When Y&R approached Jamie Lawrence and I with this script, it was a no-brainer. Rainbow Youth’s Frances Arns said: “We are really impressed with the creativity and commitment that has gone into this project from Y&R, Eight and the MediaWorks Foundation.Įight executive producer Katie Millington said: “This was a total love project for us. ![]()
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